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Alexander Ilichev has extensive experience in marketing and CRM within various industries. Alexander has worked for companies like BSH Home Appliances Group, MSK-IX, Hostkey.com, Cheil Worldwide, and Microsoft. In these roles, Alexander has been involved in launching D2C CRM, conducting media image, market analysis, proposition, pricing, promotion, advertising, and digital marketing planning. Alexander has also led data-driven marketing strategies and managed communication for Samsung Russia. Through their technical background, Alexander has organized online campaigns to create awareness and change perceptions for various products.