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With a reputation built on transforming businesses, creative innovation, and driving people culture, Lisa’s storied career has taken her from banking to Barbie, movies to music, Transformers to tech. While getting her Masters Degree in International Finance at Thunderbird, Lisa took a marketing class and became passionate about what drives consumers, switching her focus and leading her to become, at that time, the youngest marketing manager at Mattel, overseeing the Barbie brand internationally.

Parlaying her global marketing expertise, Lisa moved first to 20th Century Fox Home Entertainment, launching Titanic release to #1, then to 20th Century Fox Film as EVP of the global partnerships team, where her accolades included leading The Simpsons Movie's acclaimed marketing campaign, which won Ad Age's Creativity Award and Promotion of the Decade for its transformation of 7-Eleven locations around the country into Simpsons-branded Kwik-E-Marts. After nearly a decade at Fox, Lisa combined her background in toys and entertainment to help Hasbro bring its stable of intellectual properties to film and television with the launch of Hasbro Studios.

When Yahoo came calling, Lisa joined the leadership team as SVP of Platforms and Partnerships. Among many firsts, Lisa launched Live 365, a first-of-its-kind live streaming partnership with Live Nation that delivered live daily concerts from the year's most popular artists to Yahoo users throughout the world. That collaboration's success inspired Live Nation to tap Lisa to lead Strategic Partnerships for the CEO which then transitioned into their first CMO, Live Nation Concerts role.

For the past year, Lisa has been consulting for Microsoft Stores, AllBright, Illumination Animation, the Metrograph and Exploding Kittens on marketing as well as brand partnerships.