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Nicolas Giroux is a seasoned marketing professional with extensive experience in digital strategy and client relations. Currently serving as a Global Web Strategist and Digital Global Platform Specialist at BRP since March 2021, Nicolas previously co-founded Vélos Rythm Bikes Inc., where responsibilities included marketing and business development from November 2016 to September 2023. Other roles include Account Director at Groupe Arobas Inc. and various marketing positions at Genius Solutions and Vidéotron. Nicolas holds a Bachelor's degree in Marketing from Université du Québec à Trois-Rivières and has pursued further education at Université Laval since January 2023.