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Rafael Vieira Martins is a Trade Marketing Senior Analyst for the Jack Daniel's Family of Brands at Brown-Forman, responsible for comprehensive trade marketing strategies, budget management, and collaboration with sales teams. Prior experience includes a role as Senior Brand Experience Analyst at iFood, focusing on brand extension and unique marketing campaigns aimed at enhancing customer engagement, as well as a marketing project at Unilever that involved coordinating Esports sponsorships and events for Clear Shampoo. Rafael's career also encompasses various roles at Unilever, including Trade Marketing Analyst and Customer Marketing Analyst, where responsibilities included innovation management and promotional strategies for personal care products. Rafael holds a Bachelor's degree in International Relations from Universidade Estadual Paulista Júlio de Mesquita Filho.