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Cheryl Wibberley is an accomplished senior marketing professional with extensive experience in global media optimization and marketing innovation. Currently serving as Senior Director of Global IMC Performance at Brown-Forman since October 2021, Cheryl previously held significant roles at Diageo, including Head of Media Optimization and Global Marketing Innovation Manager, where the focus was on enhancing media spend efficiency and leading digital marketing initiatives globally. Cheryl's earlier experience includes positions at Bloomberg Businessweek as Manager of International Sales Development, MindShare as Business Director focusing on digital strategy across EMEA, and Foote Cone & Belding as Media Planner. Cheryl holds a BA in Journalism & Mass Communication with a focus on Advertising and Business from Drake University.