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Frank Vallenga possesses extensive experience in sales and business development, particularly in the SaaS sector. Currently serving as VP of Sales at Broadsign since May 2015, Vallenga has held multiple leadership roles within the company, including Head of Sales for EMEA & APAC and Sr. Director of Sales for EMEA. Prior to Broadsign, Vallenga operated Vallenga Sales Consultancy and worked as Regional Sales Manager for AOPEN in the Nordics and UK. Vallenga began a career in the media industry with positions at Heineken and Eyeworks while completing a Bachelor of Business Administration in International Media & Entertainment Management at Breda University of Applied Sciences. Additional educational experiences include a period of study at Northern Arizona University and Business Office Supply B.V. as well as attendance at Avans University of Applied Sciences.