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Francesco Cruz is an experienced Programmatic Account Manager at Broadsign since June 2024, with a robust background in account management and performance optimization. Previously, Francesco held the position of Senior Account Manager at Ptarmigan Media from July 2023 to June 2024 and worked as Performance Manager for Xaxis and Sightline at GroupM Australia & New Zealand between November 2021 and July 2023, focusing on managing programmatic campaigns. Earlier roles include Client Success Executive at Xaxis and Cadet Pilot at Cebu Pacific Air. Francesco's career began in business development and digital media planning, with significant experience as Co-owner and Marketing Officer for Made Aid Co. Francesco holds a BS in Communications Technology Management from Ateneo de Manila University and has completed two diplomas in Aviation/Airway Management and Operations from Flight Training Adelaide and Diamond Airline Academy.