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Jeff Hoffelt currently serves as the VP, Content Strategy Director at broadhead., where a focus is placed on crafting compelling brand messaging and integrated marketing plans to guide prospects through the buying journey. Prior experience at Filament includes roles as Chief Communications Officer and VP of Integrated Communications, where leadership of diverse media teams enhanced cross-channel engagement for over 30 national and global brands. Career milestones also include significant contributions in social media marketing and public relations, along with foundational roles in journalism. Educational background includes a Bachelor of Science in Marketing and Communications from the University of Wisconsin-River Falls.