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Tom Fiennes currently serves as the Commercial Sustainability Director at BRITVIC PLC, a role held since December 2013, where responsibilities include overseeing major transformation product launches and managing the 'Kids & Family Category' for Robinsons brands, in addition to developing the global strategy for Fruit Shoot. Prior to this, Tom held various positions at Premier Foods from September 2005 to December 2013, including Project Controller and National Account Manager for Tesco, managing significant product categories and full P&L responsibilities. Earlier experience includes roles at Mars as Business Development Manager and Ingram Micro as Sales Manager, alongside holding multiple roles concurrently at Heineken from 1994 to 1999. Tom's educational background includes attendance at Northumbria University and Rugby School.