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Hugo Orange is an experienced Category Executive at Britvic plc, focusing on Symbol & Independent stores since November 2022. Previously, Hugo served as a Customer Development Executive on the Asda team, part of a graduate program where responsibilities included EPOS reporting and managing relationships with Asda On The Move. Prior experience includes a role as Marketing Assistant at KBE Drinks, working on the promotion of Yeastie Boys craft beer, and managing cricket courses for children as a self-employed Course Manager. Additional roles include stewarding at prestigious events such as the Queen's Fever Tree Championships and Wimbledon, alongside administrative work for the Army with Blue Arrow. Hugo holds a Bachelor of Arts in Political Science and Government from the University of Exeter and has completed a Marketing Mini MBA and Spirits Level 1 certification.