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Christina Lade is a seasoned professional with extensive experience in consumer insights and market research within the FMCG sector. Currently serving as a Senior Consumer Insights Manager at Britvic plc since June 2017, Christina has held multiple senior roles, including managing insights for renowned brands such as Robinsons and Fruit Shoot. Prior to this, Christina operated as the Director of Christina Lade Consulting Ltd, specializing in market research for FMCG and retail. Previous positions include Consumer Insights Director (Interim) at IRI and Senior Strategy & Insights Manager at Danone Dairy, where responsibilities encompassed strategic recommendations and global project collaboration. Christina began their career at Ipsos MORI as a Senior Research Executive. Academic qualifications include a BSc (Hons) in Biology from the University of Nottingham and a European Baccalaureate from the European School Munich.