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Samantha Kingston is an accomplished professional in the immersive technology industry, serving as the CEO of Virtual Umbrella since March 2015, where expertise is provided to businesses seeking to explore immersive technology. Samantha has experience as a VR Film Director for The Anonymous Project, a narrative film addressing the challenges of being a child of an alcoholic. Additionally, Samantha holds positions as a VR & Immersive Experiences Programmer for the Aesthetica Short Film Festival and as a thinker in the BIMA Immersive Technologies Think Tank. Co-founding #HelloFounder, a support initiative for UK founders, reflects commitment to fostering entrepreneurship. With a background as a visiting lecturer at the University of Southampton and extensive freelance work in social media and VR consulting, Samantha has leveraged a degree in Journalism and Media Studies from the University of Winchester to influence various projects and initiatives in the realm of immersive media.