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Yu Xiao is a marketing professional with extensive experience in both B2B and B2C marketing across various industries. Currently serving as the Head of Marketing Exams for China at the British Council since January 2020, Yu has previously held the position of Chief Marketing Officer at SUBLUE. Yu co-founded Foresight Management & Consulting, providing strategic consulting services to startups and various sectors. Prior roles include significant leadership positions at Tenaris and positions at Mondelēz and Kimberly-Clark, showcasing a strong background in brand management and communications. Yu holds an MBA from the University of Maryland's Robert H. Smith School of Business.