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Maha Ahmed Qureshi is a seasoned HR professional with extensive experience in commercial HR and digital marketing. Currently serving as the Senior Commercial HR Business Partner for Marketing at BAT since April 2015, Maha has held several key positions within the organization, including HRBP for Corporate Functions and Market Recruitment Specialist. In previous roles, Maha contributed as a Digital Marketing Executive at Adcom Leo Burnett and as a Knowledge and Research Officer at Developyst. Education includes a Bachelor's degree in Business Administration with a focus on Entrepreneurship and Marketing from NUST Business School. Through a range of internships and leadership roles, including Vice President at AIESEC, Maha has demonstrated a commitment to HR strategy and development in various market contexts.