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Lucien Mourey is an experienced professional in trade marketing and business development, currently serving as a Trade Marketing Coordinator at BAT since December 2022. Previously, Lucien held the role of Business Developer at Tweaq, where responsibilities included client acquisition and fostering collaboration between sales and marketing teams for a smart self-disinfecting door handle. At Nestlé Nespresso SA, Lucien contributed to the launch of new B2B coffee products as a B2B Marketing Trainee, managing campaign development amid the Covid-19 pandemic. Lucien is also the Founder of lucien_closet, an online platform for limited clothing and accessories. Early career experience includes an internship as a Project Management Assistant at trivial mass SA, supporting major Swiss companies. Lucien's educational background includes a Master's degree in Management and a Bachelor's degree in Sciences of Management from HEC Lausanne, along with initial studies in Sports Science at the University of Lausanne.