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Lauren Justus currently serves as the Head of Vapor and Modern Oral for APMEA North at BAT since August 2024. Prior experience includes roles such as Global Brands Portfolio Head for Proximo Spirits & Stroh and Brand Portfolio Head for Edward Snell Brands at Edward Snell & Co Pty Ltd from October 2018 to September 2024. Earlier positions at Instant Grass International included Business Unit Director, where responsibilities involved ensuring client profitability and preparing market reports. Lauren Justus's extensive career at British American Tobacco spanned from March 2001 to September 2017, featuring various roles focused on brand management, marketing strategy, and consumer engagement. Education includes a Bachelor of Applied Science in Clinical, Counseling and Applied Psychology from SACAP, set to be completed in December 2025, and a Diploma in Procurement and Supply Chain Management from PSM College.