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Howard Roughley CENG MIET is an accomplished design and product management leader with extensive experience in innovation and strategic direction within the technology and manufacturing sectors. Currently serving as the Head of Design Strategy at BAT since October 2017, Howard focuses on aligning design expressions with brand objectives and leading cross-design projects to enhance New Categories brands. Previous roles include Head of Product Line and Senior Product Manager at Vertu, as well as Product Programme Manager at Nokia, where responsibilities encompassed product lifecycle management, market launches, and stakeholder collaboration. Howard holds a Bachelor's degree in Electrical and Electronic Engineering from the University of Bradford, specializing in electronics and cryptography.