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Hagay Ben Zaken is a seasoned executive with extensive experience in global trade, strategy, and sales, currently serving as the VP of Global Trade, Strategy & Sales at BAT since 2010. In this role, Hagay is a key member of the global management team, contributing to decision-making on regulatory and market dynamics while conducting thorough market surveys to analyze competitor trends. Previously, as the VP of Business Development, Hagay was instrumental in strategic planning and goal setting for distribution and profitability. Hagay also excelled as the Head of Marketing and Sales, managing a diverse team and demonstrating strong budgeting skills. Prior experience includes positions as Regional Manager and Sales Manager at Leiman Schlussel, where Hagay enhanced sales operations and developed effective marketing strategies. Hagay holds a degree in Business Administration from Peres Academic Center (2012-2016).