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Frederico P. Monteiro is a seasoned marketing executive with extensive experience in leadership roles across various prominent companies. Currently serving as Regional Director for the Americas and Europe at BAT, Frederico has also held positions such as Area Director for Central Europe South and Regional Head of Marketing for Europe and North Africa. Prior to BAT, Frederico was the Marketing & Product Innovation Director at Globo.com and the Marketing & Commercial Director at Americanas.com, focusing on multi-channel strategies. Additionally, Frederico served as Head of Brands at Souza Cruz in Brazil. Academically, Frederico holds a BA in Marketing & Advertising from Pontifícia Universidade Católica do Rio de Janeiro and completed executive education in Leading Product Innovation at Harvard Business School in 2016.