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Deniz Armak is a seasoned marketing professional with extensive experience in brand management, currently serving as the Global Brand Director at BAT since July 2008. In this role, Deniz has been instrumental in transforming the business towards smoke-free products in North Asia, managing brand positioning and portfolio strategies, and developing new market opportunities. Previous positions at BAT include Senior International Brand Manager, Group Brand Manager, Brand Manager, and Brand Executive, all of which contributed to the growth of global brands and effective communication strategies. Prior experience at Philip Morris SA as a Trade Channel Representative and Executive involved enabling product visibility and developing strategic marketing plans. Deniz holds a Bachelor of Arts in Communications from Marmara University.