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Brenda Mbela-Mueke currently serves as the Head of Commercial for Own Retail at BAT since September 2023. Prior to this role, Brenda dedicated over 14 years to British American Tobacco in various marketing positions, including Brand Manager for the East and Southern Africa Area, where strategic brand marketing initiatives were developed and executed to enhance brand sustainability. Previous roles encompassed Channel Manager in Kenya, Marketing Area Manager in Kampala City & Greater Lake, and Eastern Nairobi, where trade and marketing strategies were optimized. Brenda's earlier experience includes positions as a Marketing Manager at Soulco and Siemens Enterprise Communications, as well as a Marketing Assistant at Siemens and a Sales & Marketing Intern at Radio Africa. Brenda holds a Master of Business Administration in Strategic Management from Daystar University and a Bachelor of Commerce in Marketing from Africa Nazarene University.