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Emma S. is a seasoned data analytics professional with extensive experience in marketing analytics and automation. Currently serving as the Lead Insight Analyst at British Airways since November 2019, Emma supports CRM and Loyalty Teams and previously led a team of analysts in marketing analytics. Prior experience includes a tenure as Senior Manager of Marketing Automation at TalkTalk, where Emma oversaw a team delivering quarterly marketing plans, and as Senior Campaign Analyst at John Lewis, managing campaigns for the Waitrose E-commerce business. Emma also held roles at British Gas as a Campaign Manager and Analyst, focusing on direct marketing campaigns and performance metrics, as well as starting a career as a Database Marketing Analyst at HSBC. Emma holds a BSc in Applied Statistics from Sheffield Hallam University.