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Amy Nguyen is a skilled Digital Product Designer currently at British Airways since December 2021, where the focus includes creating seamless customer experiences across web and in-store platforms. Prior experience includes serving as a UX Designer at River Island from April 2017 to December 2021, delivering enhanced customer interactions and improving business processes. Amy's consultancy roles in various companies, including Sudler & Hennessey, UX Connections, Concrete, Guru Systems Ltd., and News UK, revolved around user research, usability improvement, and UX optimization for numerous digital platforms. Academic background includes a Bachelor of Science in Software Development for Animation, Games, and Effects from Bournemouth University.