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The Digital Marketing Team at British Airways Holidays is responsible for developing and executing online marketing strategies to enhance the company's digital presence and propel customer engagement. By leveraging various digital channels including PPC, SEO, and social media, the team aims to drive traffic to the ba.com platform, boosting holiday package bookings and customer satisfaction. They also manage digital content, create compelling campaigns, and ensure the seamless operation of digital platforms, continuously optimizing for performance to align with the brand’s standards and customer expectations.