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Sonya Rhee is an experienced Go-to-Market Strategy Consultant at BriteBirch Collective, specializing in collaboration with teams in regulated industries such as Financial Services, B2B software, and life sciences. Additionally, Sonya serves as a Product Advisor for a data-driven startup focused on skincare for Millennials and Gen Z of color. Previous roles include Multimedia Consultant for a web series, Technology Studio Senior Manager at Deloitte Digital, and Associate Director CRM for IBM Watson at Ogilvy, where significant contributions included unifying IBM's cognitive apps and driving social strategies for high-profile campaigns. Sonya's earlier experience encompasses ethnography, consumer research, and brand planning, with a strong educational background featuring a BA from Wellesley College and programs at MIT and Oxford Brookes University.