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The Marketing Team at Britannia Industries Ltd is responsible for developing and executing strategies to promote the company's diverse range of products, including biscuits, cakes, breads, and dairy items. This involves overseeing digital and traditional media campaigns, managing brand-specific marketing efforts, engaging with consumers through social media and public relations, conducting market research to understand consumer preferences, and driving ecommerce initiatives. The team works collaboratively to ensure that flagship brands like Good Day and Milk Bikis maintain a strong market presence and continue to grow both domestically and internationally.