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Sarah Mackenzie is a professional with a strong background in CRM and digital communications. Sarah has held various managerial positions in reputable companies such as Bristol Airport, Pukka Herbs, and The Real Adventure Unlimited. With a Bachelor of Arts degree in Advertising & Marketing Communications from Bournemouth University, Sarah has successfully led teams and implemented effective CRM strategies to nurture consumer relationships and drive marketing success. Their experience in data analysis, segmentation, and campaign management showcases their expertise in using data to achieve CRM ambitions.