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Ian founded the business in 1983 offering insurance broking services from his home in Castle Hill, NSW, Australia, officially forming IC Frith. Ian grew the broking business opening offices throughout Australia and New Zealand and launched Extended Warranty with Harvey Norman in 1993, becoming the first Extended Warranty provider for electrical goods in Australia. In 2007, Ian provided a management buyout opportunity to the current Directors and the company remains privately incorporated with Ian a Director of the Board.