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Petter Larsen is an accomplished Senior Performance Manager at BrightBid, with extensive experience in performance marketing across various sectors and regions. Previous roles include Performance Marketing Manager at Koinly, where notable achievements involved a significant increase in sign-ups and conversion rates, and a Senior Performance Marketer at CMC Markets, focusing on global paid media strategy. Larsen has demonstrated expertise in PPC, display advertising, paid social, and affiliate marketing, with a proven track record of driving substantial revenue growth and optimizing campaign performance through data-driven strategies. Larsen holds a Master's degree in International Business with a specialization in International Marketing from Hult International Business School and a certificate in Digital Marketing Analytics from MIT Sloan Executive Education.