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Marcela Corona Fraga

Earned and Owned Media Marketing Analyst at Bright

Marcela Corona Fraga has 5 years of work experience. In 2021, they were an Earned and Owned Media Marketing Analyst and Customer Experience at Bright Inc. In 2020, they were a Strategic Planner and Account Manager Intern at Birth Group, a Marketing Trainee at Periódico Síntesis y Revista Rostros, and a Cast Member at Walt Disney World. In 2018, they were a Marketing Trainee at Food Innovators MX. As an Earned and Owned Media Marketing Analyst, Marcela increased organic leads by 23%, managed social media accounts, and administered the brand's blog. As a Customer Experience, they diagnosed and improved the customer journey, and engaged with customers to solve pain points. As a Strategic Planner, Marcela created and grew the strategy department, conducted market research and strategized the advertising plan for brands, and developed 3 new products for the agency. As a Marketing Trainee at Periódico Síntesis y Revista Rostros, Marcela managed 2 accounts, increased followers by 1,000 in three months, and attracted 200 guests to an automotive event. At Food Innovators MX, Marcela coordinated marketing activities, developed an innovation and market potential strategy for 6 new products, and planned and staffed a workshop for 15 people.

Marcela Corona Fraga graduated from IBERO Puebla in 2020 with a Licenciatura in Marketing. Marcela is currently enrolled in Miami Ad School (M.AD School) for a Strategic planner in Marketing.

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