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Santiago Reyes Vergillos is an experienced marketing professional currently serving as the Head of Marketing for the South-West Region at Bridgestone EMIA since May 2022. In this role, Santiago leads a team responsible for brand activation, product marketing, media, social media, and trade marketing, focusing on comprehensive strategies to enhance brand growth and customer engagement. Previous positions include Head of Marketing & Commercial Actions - Aftersales at Stellantis and Head of Marketing and Communications for MOPAR at FIAT CHRYSLER AUTOMOBILES. Santiago has a strong background with Bridgestone in various roles, including Channel Marketing Manager and Trade Marketing Senior Specialist, along with experience as a Product Manager Jr at Vodafone Spain. Santiago holds multiple qualifications in digital business and marketing, including a Bachelor's degree from ESIC Business & Marketing School and a Master's in Digital Business from The Valley Business & Tech School.