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Kasia van Balen is an accomplished marketing professional with extensive experience in digital and trade marketing within the automotive industry. Currently serving as the Head of Digital & Trade Marketing for Customer Success EU at Bridgestone EMEA, Kasia leads a B2B marketing team focused on the Bridgestone Fleetcare program. Previous roles at Bridgestone include leading marketing efforts for the subscription-based Tyre Solutions model, managing the Firestone brand, and coordinating product communications and launches across European markets. Prior to Bridgestone, Kasia worked at Nielsen and the European Commission, gaining expertise in project coordination, market research, and communications. Educational qualifications include advanced degrees in Sociology, Human Resources Management, and Online Marketing, supplemented by a management program in Brand Management & Communication at Vlerick Business School.