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Davida Denich is a seasoned sales leader and strategic professional currently serving as VP of Strategy & Implementation at Bridge Medical Communications since April 2024. Previously, Davida held various roles at Amgen from January 2012 to April 2024, including District Sales Manager and Product Senior Manager, where expertise in managing high-performing teams and overseeing multiple $100M brands in cardiovascular, women's health, and inflammation was demonstrated. Davida is proficient in omnichannel customer engagement, innovative account planning, and program development. Prior experience includes serving as a Senior Biopharmaceutical Representative and Professional Sales Representative at Schering-Plough. Academic qualifications include a Masters of Health Administration from the University of Toronto and an Honours Science degree in Biochemistry and Biomedical Sciences from McMaster University.