Reyna Cruz is a seasoned professional in business development and marketing within the healthcare industry, currently serving as the Director of Business Development at BRIA Health Services since May 2024. Previously, Reyna held the position of Hospital Marketing Liaison at Generations Healthcare Network, where effective relationship-building with key referral sources significantly contributed to the organization's referral success. In earlier roles, including Marketing and Admissions Director at Signature Healthcare and Director of Business Development at Saber Healthcare Group, Reyna focused on streamlining admissions processes and enhancing marketing strategies. Reyna also gained experience as a Campaign Manager at Comcast Spotlight and held various positions, including Dispatcher and International Buyer. Reyna holds a Bachelor's degree in Business Administration, Management and Operations from Miami Dade College.
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