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Matt Richards is an accomplished digital marketing professional with extensive experience leading digital operations and marketing strategies for prominent brands. Currently serving as Head of Digital at BrewDog since October 2019, Matt oversees a diverse team managing digital marketing, CRM, loyalty, content, and analytics. Previously, Matt was the Performance Marketing Manager at KFC UK & Ireland and the Digital Analytics Manager at BOC UK & Ireland, where responsibilities included enhancing digital understanding and performance across channels. Earlier roles include Account Director in digital marketing at Web Results Direct Ltd and EMEA Digital Marketing Training Lead at IBM, where significant revenue growth was achieved. Matt holds a BSc in Mathematics from the University of Surrey and has a rich background in various digital marketing disciplines, making a notable impact across the industry.