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Yien Chye is an accomplished professional with extensive experience in digital marketing and strategic consulting. Currently serving as General Manager at Braze, Yien Chye has held various influential roles including Director of Strategic Consulting and Senior Strategic Business Consultant. Previously, Yien Chye was Vice President of Digital Marketing at HBO and Head of Online Marketing at FWD Insurance. Additionally, Yien Chye contributed as Head of Digital at MEC and as an Account Manager at Starcom MediaVest Group. Yien Chye holds a Bachelor of Business Administration degree from Nanyang Technological University Singapore, completed between 1997 and 2000.