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Mariam Asmar is an accomplished professional with extensive experience in strategic consulting and digital marketing. Currently serving as VP of Strategic Consulting at Braze since May 2021, Mariam oversees the Business Value team and Creative Strategy function. Prior roles include Senior Director of Strategic Consulting at Braze, and various positions at McCann London including Planning Partner and Strategy Director, focusing on prominent clients such as Coca-Cola and Godiva. Mariam has also contributed as a consultant for several organizations, successfully leading brand redesigns and social media strategies. A Georgetown University graduate in Culture & Politics/Arab Studies, Mariam brings a wealth of expertise in integrated planning and social media strategy across multiple industries.