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Nicola Smith MBA is an experienced operations leader with a strong background in management and finance. Currently serving as Chief Operating Officer and Operations Director at X-Lab since November 2020 and as a Non-Executive Director at Bray Cured since May 2023, Nicola previously held various roles at Dignity Funerals Ltd from May 2011 to October 2020, including Regional Manager and Memorial Business Development Manager. Early career experience includes working as an Assistant Management Accountant at A.F. Blakemore & Son Ltd from January 2008 to April 2011. Nicola's educational qualifications include a Master of Business Administration from Alliance Manchester Business School and ACCA certification, alongside ongoing studies at Stratford Business School.