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Petri Laine is currently serving as Strategy Lead and Partner at Brandkind since January 2010. Prior to that, Petri worked as a Planner and Partner at the same company. Before joining Brandkind, Petri was self-employed as a Freelance Copywriter in 2009. Petri also worked as a Copywriter at Mainostoimisto Konsepti from 2007 to 2009. Additionally, Petri gained experience as a Copywriter Trainee at BBDO Helsinki in 2005. Petri holds a Bachelor of Arts degree in Advertising with Design for Interactive Media from the University of West London, graduated in 2007.