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Willem Haen is an accomplished professional with extensive experience in brand management and marketing communications. As a contributing writer at Brandingmag since October 2022, Willem authors the Brand Storytelling series, showcasing insights on effective brand narratives. In addition to this role, Willem serves as a guest lecturer at ZHAW Zurich University of Applied Sciences, focusing on (Digital) Brand Management. Willem's recent experience includes an international brand manager position at Hamilton Medical, emphasizing brand strategy and creative direction. Prior roles at Frontify involved leading brand engagement and management efforts, while impactful positions at Amphion Loudspeakers Ltd. and Genelec Oy helped shape brand development and strategy. With a solid educational foundation in Industrial and Strategic Design, Willem possesses a robust understanding of branding, design, and product innovation.