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Juliske Hummel is a seasoned creative professional currently serving as the Creative Lead and Creative Strategist at Whello, a digital marketing agency in Amsterdam. With a focus on sustainable value creation, Juliske leads creative teams and fosters talent development. Previously, Juliske held positions as Senior Creative Strategist and Brand Lead at various companies, including Branding A Better World and Club Movimento. Significant experience includes serving as Senior Brand & Marketing Specialist at Presenter and roles in employer branding and strategic marketing for organizations like KNAW and Oogfonds. With a comprehensive educational background in strategic brand management and communication, Juliske combines creativity with strategic insight to enhance brand initiatives.