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Janette Roush currently serves as the Senior Vice President of Innovation and Chief AI Officer at Brand USA, a position held since October 2024. Prior to this, Roush was with New York City Tourism + Conventions from July 2018 to October 2024, where responsibilities included developing comprehensive marketing strategies to enhance tourism in New York City, overseeing notable programs like NYC Restaurant Week and NYC Broadway Week. Roush also contributed to academia as an Adjunct Assistant Professor at Hunter College, teaching Strategic Communications and Marketing for the Arts from January 2020 to May 2023. Roush's career in marketing includes significant roles at AKA NYC, Type A Marketing, Alan Wasser Associates, and Broadway.com, focusing on insights, ticketing services, and marketing strategy in the entertainment sector. Roush holds an MFA in Theatre Management from Brooklyn College and a BA in Communication from Saint Louis University.