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Sara Ordona is an accomplished professional with extensive experience in HR and finance management across various sectors. Currently serving as the Group Commercial Director for UK and NL at Brand Potential since February 2021, Sara oversees financial disciplines and human resources for the agencies. Prior to this role, Sara was the HR Manager and Office Manager for PCF Bank and Azule Finance from April 2017 to January 2021. Past experience includes a senior position at 1HQ Brand Agency from 1998 to September 2016, where responsibilities spanned HR management, finance, and accounting for multiple trading companies. Sara began the career at Reebok International Ltd as a Royalties Accountant from 1992 to 1998, managing royalty accounts for globally sponsored athletes and liaising with factories and trading offices.