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Shanni Elcock MCIM is a seasoned professional in digital marketing and business consultancy, currently serving as a Senior Business Consultant at Adobe since June 2022 and as an Industry Speaker at BrainStation since February 2024. Shanni's extensive career includes significant roles at Be the Business, where responsibilities ranged from SME Engagement Lead to Senior Marketing Manager, and at AICPA as Lead Manager of Digital Marketing. Shanni's earlier experience includes key positions at CIMA, WMA Global, Endemol Beyond (UK), and theAudience, focusing on digital strategy, social media management, and content strategy across various platforms, including YouTube. Academic qualifications include an LLB(hons) in Law from Kent Law School and an Associate's Degree in Languages from Barbados Community College.