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Laura Ruvalcaba is the CEO of Brain Research, a marketing research company in Mexico and Latin America. Laura also serves as the Vicepresidenta at AVE México and is a Mexico Member at WIN | Worldwide Independent Network of MR & OP. Laura is a Member of Council and Founder Member at AMAI México. Additionally, Laura was a Chapter One Member at Women Presidents' Organization and the Mexico Representative at ESOMAR. Laura holds a Bachelor of Applied Science from Instituto Tecnológico Autónomo de México and has completed the AD2 - Programa Alta Dirección at IPADE Business School. Laura has also completed a program in Business in a Digital Stage: Strategy, marketing, operations at Columbia Business School.