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Jessica Street (Dahlstrum) is a highly experienced digital marketing professional currently serving as the Director of Digital Marketing at Patagonia since April 2018, where responsibilities include leading paid media, organic media, and retention marketing teams. Prior to this role, Jessica was the Ecommerce Marketing Manager at Patagonia, focusing on the creation and execution of cohesive communication plans across various digital channels. As a co-founder of Bach Bracket, Jessica helped develop a web app for fans of ABC’s Bachelor franchise, reaching over 600,000 users globally. Jessica's earlier experience includes significant roles at Wpromote, where responsibilities spanned from Senior Digital Marketing Manager to Digital Marketing Manager, managing multiple clients' marketing campaigns. Additionally, Jessica has internship experience in marketing and research roles, holding a Bachelor of Arts degree in Psychology and Communication from UC Santa Barbara.