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Anika Tabassum is an experienced professional in the fields of business transformation, product management, and marketing. Currently serving as Associate Manager at BRAC Bank Limited since October 2022, Anika's previous roles include Senior Executive at IPDC Finance and various positions at Bank Alfalah Limited focused on marketing, product development, and service quality. Anika began the career in marketing as a Brand Executive with Bengal Group of Industries and gained initial experience as an intern at Asiatic Experiential Marketing Limited. Anika holds a Bachelor of Business Administration in Marketing from North South University, completed in 2016.