Glenda van der Zeijden - Grootscholten is a seasoned marketing and communications professional with extensive experience in leadership roles. Currently serving as Algemeen directeur at bQurius since February 2025, Glenda has previously held the position of Head of Marketing & Communications at BMW Financial Services Nederland from July 2022 to January 2025. Prior to this, Glenda worked with BMW Group Financial Services in various capacities from April 2011 to July 2022, including Supervisor Marketing Services, Marketing Specialist Brand Management, and Marketing Medewerker. Early career experiences include roles at Center Parcs Europe Group as a Marketing Assistant and trainee in Business Development and Meetings & Events, as well as a trainee position at the Netherlands Board of Tourism & Conventions. Glenda holds a degree in Commercieel en Communicatie Management from Hogeschool Schoevers.