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Dakota Russell has had work experience at two companies. At BPI Outdoors, they worked as Brand Manager and National Sales Manager, ensuring strategic vision and product development are in alignment with senior management teams, collaborating with Dikar on product lines, and leading prioritization, forecasting, costing, and pricing strategy. At O'Neill Outside LLC, they served as Director of Digital Media and Field Producer, overseeing digital media and creating content.

Dakota Russell attended the University of North Georgia from 2009 to 2012, majoring in Paralegal Studies but did not earn a degree. Later, from 2012 to 2016, they returned to the same institution and obtained a Bachelor of Science (B.S.) in Criminal Justice.