ÂÜÀòÂÒÂ×

Jo Brecknock is a seasoned marketing and communications professional with extensive experience at bp, where Jo has held various leadership roles since November 2001, currently serving as Vice President of Global Brand, Communications and Design. Jo's expertise in strategic brand building is evidenced by successful initiatives such as the implementation of BP's first CRM program in the US and the establishment of a new brand positioning targeting Millennials. Previously held positions include Director of Brand, Design, and Communications, B2B Marketing Communications Manager, and Customer Care Manager, among others. Jo is also a board member of SocialMedia.org, contributing to the community of social media leaders at top brands, and has prior experience with Castrol and Marshalls Plc. Jo holds an MBA from the University of Bradford, a Sales and Marketing Leadership Certificate from Northwestern University's Kellogg School of Management, and additional qualifications in Marketing and English Literature.